The Malayan Emergency as seen through the eyes of a British soldier Essay

The Malayan Emergency as seen through the eyes of a British soldier - Essay Example They had just built camp, a temporary shelter for the troops and to make it habitable in the midst of the rubber plantation and coconut plantation. Insurgency was active with a band commanded by one Ming Lee. It was their job to neutralize the insurgents and win back the confidence and cooperation of the local community. The entire operation was composed of prongs. First, they were to conduct patrols in all the estates and villages under the battalion’s jurisdiction. They had to surprise the people in the villages, expecting they might encounter CT disguised as villagers. They had to show to the people that they were the authorities and that the CT was the enemy who was trying to destroy the peace and introduce their communist ideology. Patrols helped as General Templer’s strategy of winning the hearts and minds of the people, to convince them to withdraw their support of Communism, and to enlist their cooperation in ending the Emergency. Ming Lee, the elusive insurgent leader could not be easily caught or defeated, and he and his men were always out there having the support from the community, and convincing the people to support their communist ideology. (Miers 144) Apart from continuous patrols in the villages and in the swampy areas where the CT were usually seen getting their daily sustenance from the village folks, the British soldiers were also to execute prong number 2, which was to interrupt the CT food supplies. This required a well planned operation that needed all the support they could get from the inside and outside of their battalion. Prong number 3 consisted of acquiring the services of an informer who could help in neutralizing or killing the CT and its leader. Cutting the CT food supply was one of the strategies as mentioned in General Templer’s strategy and applied by Miers and his battalion. In doing this, they had to identify how Ming Lee and his people were getting their food. The British

Influence Tactics Essay -- Rational Persuasion, Pressure Tactics

Rational persuasion has been found to be used in all three directions: upwards, downwards and laterally. (Yukl, & Falbe, 1990) Rational persuasion is used in all directions in organizations because it is relevant in most discussions. Another contingency affecting the use of rational persuasion is the objective of the influence attempt. (Yukl, Guinan, & Sottolano, 1995) Rational persuasion has been shown to be used most often to procure political support, resources, or approvals. Rational persuasion has been shown to be flexible and adaptable for the vast majority of situations involving influence. However, it is even more so relevant when attempting to obtain the desired results stated above. Personality Factors The use of rational persuasion, as an influence tactic, is also affected by the personality style of the influencer. Managers who score high on conscientiousness will be more likely to adopt upward influence tactics that involve rational persuasion. (Cable, & Judge, 2003) Rational persuasions are consistent with the practical, careful, thorough and organized disposition characterized by conscientious workers. Along with the direct effects of personality styles there is also an interaction between the personality traits of the influencer and the leadership style of the target superior. An individual that scores high on extraversion, and believes their leader is inspirational will be less likely to employ rational persuasion. Extraversion includes characteristics such as assertiveness, sociability, and energy. (Thoms, Moore, & Scott, 1996) Extraverts differ from some conscientious people, in that they tend to be more people focused rather than task focused. Rational persuasion focuses on the task and the reasoning t... ...nsultation tactics are, for the most part, a positive way to gain commitment of the target. Some peers or superiors, however, will use this tactic in an attempt to bring someone on board of a project simply to place blame on them if it fails. The two most effective influence tactics are rational persuasion and inspirational appeals. Inspirational appeals are the most effective when used by a superior influencing a subordinate. This type of tactic is unlikely to bring about negative actions by the target. They tend to appeal to the influencers positive emotions of enthusiasm and loyalty. Rational persuasion can be used in upward, lateral, or downward influence, and is a very versatile tactic. It has a low likelihood to cause negative reactions as well. It appeals to the intellectual and rationality side of the target, and doesn’t attack them on a personal level.

Research Proposal on Consumer Decision Analysis Essay

Primary research objective To determine the factors influencing the consumer decision while buying fruit drinks in the age group 17-30 in the city of Pune. Secondary research objective †¢ †¢ †¢ †¢ †¢ †¢ †¢ To determine the product attributes influencing purchase decision of fruit drink brands. To determine the reasons for consuming various fruit drink brands. To determine the most preferred SKU(quantity) in fruit drink category. To determine the most preferred channel in the fruit drink category. Data which research plans to generate Factors influencing the choice of fruit drinks over other beverages. Factors influencing choice of a particular fruit drink brand. Factors influencing the choice of a particular channel in fruit drink category. Value of Information to Management This report aims to generate information on various factors influencing consumer decision while purchasing a fruit drink. Companies can utilise this information for identifying the awareness levels of their respective brands in the fruit drink category. Also companies can evaluate their positioning and promotion strategies based on the factors influencing the choice of a particular fruit drink brand. Companies can also utilise the factors influencing the choice of SKU for managing their portfolio of different SKUs in the fruit drink category. The information on factors influencing the choice of a channel can be used to focus on the growing channels and also in managing existing channels. This report also contains broad based trends on consumer profile, awareness levels, usage patterns and fruit drink category as a whole which can be utilised to make inferences about the future. Research Approach Data collection methods. a) Secondary Research External secondary data has been generated to obtain volume of sales regarding beverage markets, fruit drinks, each of the brands and the positioning of each of the brands. b) Survey Research †¢ †¢ †¢ Data was collected from candidates using questionnaire. The questionnaire was distributed in colleges and people on the street. I distributed the questionnaires outside the shops to gather data from people who had come to visit there. I made an online questionnaire and circulated on the internet and gathered results from those. Measurement Instruments: †¢ The measurement instrument in the questionnaire was a five point Likert scale. †¢ †¢ †¢ Apart from details regarding their choice of drink for refreshment, their frequency of visits and the channels they choose, their spending patterns will also be mapped. The data was extracted and put in MS Excel. All the further analysis was then carried out using SPSS. The measurement was designed to get a fair idea about the various attributes and conducted factorial analysis of the important attributes. Samples The aim was to collect 100 samples for the analysis. The samples should be such that they are consumers of fruit drinks. I also tried to get an adequate ratio of men and women in the samples. The main demographics targeted were the younger age group as they are more health conscious and aware of such health drinks. Also I tried to focus more on the college going crowd and young professionals as they would be more interested in trying out new products and were more conscious. Buyers who have been consuming fruit drinks were better able to answer the questions regarding the influencing factors and the reasons for their consumption and purchase. The samples collected from internet have also been very valuable in the research. Analysis Techniques †¢ †¢ †¢ The analysis techniques used have been on SPSS and the tests were performed to ascertain the factors influencing the consumer decision while buying fruit drinks. Factor analysis was conducted to discern out of the 13 factors mainly which factors influence the buying habits of the consumers. Ultimately I identified 5 factors which mainly have an influence. I also conducted correlation tests to find out the various reasons for purchasing any particular brand of fruit drink. The main limitation is the sampling conducted. It was done in a random manner and no particular technique followed. In the first survey a greater number of college students have been surveyed. The data might not be representative of the entire population. Limitations: †¢ †¢ †¢ Various statistical techniques as learned have been implemented and conclusions as best possible have been drawn making few assumptions as and when required. Since no data was on interval or ratio scale it was not feasible to conduct Regression and ANOVA. Factor Analysis The Perceptual mapping for various factor recognized: Rotated Component Matrix(a) Component health and media convenience product features package design hygiene influence range_flavours 0. 112 -0. 069 0. 847 -0. 056 0. 033 availability 0. 011 0. 001 0. 82 0. 009 0. 042 brandambassador 0. 633 -0. 072 -0. 253 -0. 118 0. 3 visual_packg 0. 084 0. 072 0. 062 -0. 023 0. 872 price -0. 14 0. 003 0. 088 0. 691 0. 438 quantityavailable 0. 108 0. 643 0. 041 -0. 181 0. 06 promotionschemes -0. 08 0. 856 -0. 039 0. 172 -0. 032 packetcleanliness 0. 926 0. 004 0. 152 -0. 013 -0. 014 brandvalue -0. 116 0. 794 -0. 159 0. 125 -0. 028 nutritionvalue 0. 778 -0. 074 -0. 043 0. 067 -0. 088 flavour 0. 147 0. 118 -0. 113 0. 779 -0. 261 adfreq -0. 065 0. 8 0. 052 0. 046 0. 066 expirydate 0. 805 -0. 009 0. 244 0. 04 0. 043 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 6 iterations. The factors recognized after the factor analysis are as under: Factor 1: Health and Hygiene 1. Packet cleanliness 2. Nutrition Value 3. Expiry Date Factor 2: Media Influence 1. Promotion Schemes 2. Brand Value 3. AD Frequency Factor 3: Convenience 1. Range of flavors 2. Availability Factor 4: Product Features 1. Price 2. Flavor Factor 5: Package Design 1. Visual Packaging Attributes those were not important: 1. Brand Ambassador 2. Quantity Available †¢ The perceptual maps show the mapping of different factors in the minds of the customers and the association between them. The data was reduced from many attributes to 5 factors that have similar attributes. The various factors mapped according to the rotated results of factor analysis. The factors were given names based on the attributes in them. These factors were used to form the factor analysis where two factors were mapped on X and Y axis to know the relation between them. †¢ †¢ The factors help the company to know how the product is currently mapped in the customer’s mind. If a target consumer is focused upon then the factors can be changed and a different map can be formed. The attribute brand ambassador and package sizes available are not a major attribute in any of the factors. This justifies the fact that almost all the major fruit drinks are not endorsed by any of the big brand ambassador barring a few such as minute maid pulpy orange (Nikhil Chinappa ) . Also the variety of the package sizes available is not affecting the consumer decision while making a purchase for fruit drinks. †¢ CrossTabs 1. PURCHASE FREQUENCY VS SKU PREFERRED. Crosstab Count SKU 200 ml purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 25 15 7 11 58 300 ml 2 6 1 1 10 500 ml 5 6 4 5 20 1 litre 2 0 4 6 12 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases a. 19. 117a 20. 380 8. 109 100 df 9 9 1 sided) . 024 . 016 . 004 10 cells (62. 5%) have expected count less than 5. The minimum expected count is 1. 60. Since p value is less than alpha i. e. .05 (95% confidence level), therefore h0 is rejected. This shows that there is high association between purchase frequency and SKU or quantity packs. This is an indication of the fact that people preferring smaller SKUs usually purchase more as compared to others. Thus high association between purchase frequency and SKU (pack sizes ) is established . 2. PURCHASE FREQUENCY VS GENDER purchasefrequency * gender Crosstabulation Count gender male purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 19 18 12 17 66 female 15 9 4 6 34 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 2. 776a 2. 776 2. 387 100 df 3 3 1 sided) . 428 . 427 . 122 a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 5. 44. Since p value is greater than alpha i. e. o. 05 (95% confidence level), therefore there is no association between purchase frequency and gender. 3. CHOICE OF CHANNEL VS FACTORS AFFECTING CHOICE OF CHANNEL channel * reasonforchannel Crosstabulation Count reasonforchannel Pricing channel Retail store Supermarket Cineplex Restaurants Travel Pan shops Others Total 4 4 1 1 1 0 1 12 Ambience 8 6 0 3 2 2 0 21 Nearness 23 6 0 1 1 0 0 31 Service 0 0 0 1 0 0 0 1 Display 13 6 2 3 1 0 0 25 Reputation 0 1 2 0 0 0 0 3 Occasion 6 0 0 0 0 0 1 7 Total 54 23 5 9 5 2 2 100. Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 68. 211a 50. 165 1. 108 100 df 36 36 1 sided) . 001 . 059 . 293 a. 43 cells (87. 8%) have expected count less than 5. The minimum expected count is . 02. Here p value is less than alpha i. e. 0. 05 (95% confidence level) therefore Ho is rejected. This shows that there is high association between choice of channel and factors affecting the choice of channel. This gives an indication such that those people who consider availability and nearness as their factor affecting the choice of channel might prefer buying fruit drink from retail stores or grocery stores. Thus a high association is established. CROSSTABS OF PURCHASE FREQUENCY VS REASONS FOR HAVING FRUIT DRINKS I conducted crosstabs of purchase frequency with the scores /ranking given by various respondents to the various reasons for drinking fruit drinks such as socialisation, refreshment, enjoyment, mental lift, attitude, basic thirst, taste etc. out of all these crosstabs association was found between two cases. The two cases have been given below: 1. PURCHASE FREQUENCY VS REFRESHMENT purchasefrequency * refreshment Crosstabulation Count refreshment neither agree nor strongly disagree purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 20 18 9 8 55 disagree 7 6 7 12 32 disagree 5 0 0 2 7 agree 2 1 0 1 4 strongly agree 0 2 0 0 2 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 20. 628a 23. 332 . 108 100 df 12 12 1 sided) . 056 . 025 . 742 a. 12 cells (60. 0%) have expected count less than 5. The minimum expected count is . 32. Since p value is less than alpha (95% confidence level) thus there is high association between refreshment purpose and purchase frequency. This might be an indication of the fact that people drinking fruit drinks for refreshment purpose generally buy more as compared to others. PURCHASE FREQUENCY VS BASIC THIRST purchasefrequency * basicthirst Crosstabulation Count basicthirst neither agree nor strongly disagree purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 6 11 3 11 31 disagree 15 6 9 9 39 disagree 7 6 0 2 15 agree 5 4 4 0 13 strongly agree 1 0 0 1 2 Total 34 27 16 23 100. Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 20. 262a 26. 177 4. 223 100 df 12 12 1 sided) . 062 . 010 . 040 a. 12 cells (60. 0%) have expected count less than 5. The minimum expected count is . 32. Since p value is less than alpha (95%) therefore there is high association between purchase frequency and basic thirst /filling purpose. This might be an indication of the fact that people drinking fruit drinks for basic thirst / filling purpose generally buy more as compared to others. Correlation Correlation of the various brands (i. e. Appy, Real, Tropicana etc) was done with various reasons for drinking such as refreshment, enjoyment, vitality, mental lift etc. I tried to identify the various reasons that are correlated with various brands . This activity basically helped us in identifying the perception and connotations of people towards various fruit drink brands. Following are some of the inferences that I established after conducting the correlation analysis. 1. There was a significant correlation between brand Real and the following reasons for drinking : †¢ Health †¢ Enjoyment †¢ Attitude 2. There was a significant correlation between brand Tropicana and the following reasons for drinking : †¢ Health †¢ Enjoyment 3. There was a significant correlation between brand Maaza and the following reasons for drinking : †¢ Attitude 4. There was a no correlation between brand Slice and the various reasons for drinking. 5. There was a significant correlation between brand Appy and the following reasons for drinking : †¢ Socialising 6. There was a significant correlation between brand Frooti and the following reasons for drinking: †¢ Taste †¢ Mental lift 7. There was a significant correlation between brand Mangola and the following reasons for drinking : †¢ Taste †¢ Mental lift 8. There was a significant correlation between brand Pulpy Orange and the following reasons for drinking : †¢ Attitude 9. There was a significant correlation between brand Twister and the following reasons for drinking: †¢ Taste †¢ Mental lift 10. There was a significant correlation between brand Others (ex. Lehberry etc.) and the following reasons for drinking : †¢ Attitude †¢ Basic thirst Conclusion On the basis of the data collected and the tests conducted I have arrived at the following conclusions: With the help of correlation I was able to identify the attributes that consumers associate with the various fruit drinks and which in turn drive their purchase decision for the same. For example Tropicana is associated with health and enjoyment whereas Appy is associated with socialising. These reflect the perceptions of the various fruit drinks in the mind of the consumers. The crosstab between purchase frequency and SKU showed that those purchasing smaller SKU’s purchase more frequently as compared to those who purchased a 500ml or 1litre. On the other hand there is no impact of gender on purchasing frequency for fruit drinks. There is a high association between the channels preferred and the factors affecting these channels. The most important factor came out to be location or nearness of the channel. There is also a high association between purchase frequency and reasons for consuming fruit drinks such as refreshment and fulfilling basic thirst. In factor analysis I found out 5 factors which mainly have an impact on the purchase of a fruit drink. There were two factors which did not have any significant impact. Also, I found out that the most preferred channel for purchase in retail stores. The most preferred SKU is 200ml packs which could be due to convenience. The most preferred drink is Frooti followed by Tropicana and Real. Annexure Perceptual Maps: 1. Health & Hygiene Vs Media Influence 0. 778 health and hygiene -0. 08 0. 926 -0. 116 0. 778 -0. 065 0. 805 media/external influence 0. 856 0. 004 0. 794 -0. 074 0. 8 -0. 009.promotionschemes packetcleanliness brandvalue nutritionvalue adfreq expirydate 2. Health & Hygiene Vs Convenience health and hygiene range_flavours availability packetcleanlines s nutritionvalue expirydate 0. 112 0. 011 0. 926 0. 778 0. 805 convenience 0. 847 0. 82 0. 152 -0. 043 0. 244 3. Health & Hygiene Vs Product Features health and hygiene price packetcleanlines s nutritionvalue flavour expirydate -0. 14 0. 926 0. 778 0. 147 0. 805 product features 0. 691 -0. 013 0. 067 0. 779 0. 04 4. Media Influence Vs Convenience media influence range_flavours availability -0. 069 0. 001 convenience 0. 847 0. 82.promotionschemes brandvalue adfreq 0. 856 0. 794 0. 8 -0. 039 -0. 159 0. 052 5. Media Influence Vs Product Features media influence price promotionscheme s brandvalue flavour adfreq 0. 003 0. 856 0. 794 0. 118 0. 8 product features 0. 691 0. 172 0. 125 0. 779 0. 046 6. Convenience Vs Product Feature convenience range_flavours availability price flavour 0. 847 0. 82 0. 088 -0. 113 product features -0. 056 0. 009 0. 691 0. 779 7. Health & Hygiene Vs Package Design visual_packg packetcleanline ss nutritionvalue expirydate health and package hygiene design 0. 084 0. 872 0. 926 -0. 014 0. 778 0. 805 -0. 088 0. 043 8. Media Influence Vs Package Design media/external package influence design visual_packg 0. 072 0. 872 promotionscheme 0. 856 -0. 032 s brandvalue 0. 794 -0. 028 adfreq 0. 8 0. 066 9. Convenience Vs Package Design range_flavou rs convenience package design 0. 847 0. 033 availability visual_packg 0. 82 0. 062 0. 042 0. 872 10. Product features Vs Package design product features visual_pack g price flavour -0. 023 0. 691 0. 779 package design 0. 872 0. 438 -0. 261 Questionnaire: QUESTIONNAIRE 1. Whom do you buy fruit drinks for? (Tick one) a) Myself b) Family c) Children d) Institutional purposes / social occasions 2. a) b) c) d) 3. a) b) c) d) How often do you have a fruit drink? 1-3 times a week 4-6 times a week More than 6 times a week Rarely (fortnightly ) What quantity do you usually prefer to buy? 200-250 ml (Tetrapak) 300 ml 500 ml bottle 1 litre 4. Through which medium did you come to know about your preferred fruit drink brand? a) Hoardings and banners b) Newspaper and magazines c) TV/radio d) Word of mouth e) Others †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5. Do the following reasons influence your consumption of fruit drinks? Strongly Disagree Neither Agree disagree agree nor REASONS disagree For social occasions / entertainment It acts as a refreshment. Strongly Agree It provides enjoyment It tastes very good It satisfies my basic thirst and is filling I feel a sense of well being after consuming it It gives me vitality and energy It relaxes me mentally It reflects my attitude 6. Rank the following fruit drinks from 1 to 5, with 1 being least preferred and 5 being most preferred: a) Real †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ b) Tropicana †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ c) Maaza †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ d) Slice †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ e) Appy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ f) Frooti †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ g) Mangola †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ h) Pulpy orange †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ i) Twister †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ j) Others †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7. How important are the following factors for purchasing a fruit drink? FACTORS Very less Less No important important Influenc e Important Very Important Flavor No. of flavors Availability and Convenience Price Cleanliness of packet/ not damaged Manufacturing date /expiry date Frequency of advertisement Brand ambassador Nutritional value/ calorie content Brand value /brand name SKUs available Promotion schemes/discounts Visual appeal of packaging 8. Which is your most preferred channel for purchasing a fruit drink? a) Retail store/grocery store b) Supermarket/hypermarket c) Cineplex d) Pan shop/kiosks e) Restaurants f) Travel g) Others†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9. a) b) c) d) e) f) g) h) Which is the most important characteristic for choosing the channel? Pricing Ambience Location/ nearness Service Display /merchandising Reputation Occasion Others Personal Details 1. Age a) b) c) d) 17-20 21-24 25-28 29 and above 2. Gender: a) Male b) Female 3. Education a) b) c) d) e) High school Undergraduate Graduate Postgraduate Others.

Past Semester Ais 280 - 2154 Words

CONFIDENTIAL AC/SEP 2011/AIS280/CAC230 UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION COURSE COURSE CODE EXAMINATION TIME COMPUTERIZED ACCOUNTING/ COMPUTERISED ACCOUNTING AIS280/CAC230 SEPTEMBER 2011 3 HOURS INSTRUCTIONS TO CANDIDATES 1. This question paper consists of four (4) parts : PART A (20 Questions) PART B (3 Questions) PART C (3 Questions) PART D (2 Questions) 2. Answer ALL questions from all four (4) parts : i) Answer PART A in the Objective Answer Sheet. ii) Answer PART B, C and D in the Answer Booklet. Start each answer on a new page. 3. Do not bring any material into the examination room unless permission is given by the invigilator. 4. Please check to make sure that this examination pack consists of: i) the Question Paper ii) an†¦show more content†¦c. Report - Accounts - Select Transaction Journal from Index to Reports - Customize †¢Ã‚ » Enter the date range 01/01/2011 to 31/01/2011 - Click Display. d. Click the Accounts icon at the main Command centre, and click Transaction Journal. 15. button is used to generate report in various format such as PDF , Email and Fax. a. Print b. Send To c. Customize d. Close 16. Which option cannot be found in Banking Command Centre? a. Spend Money b. Receive Money c. Reconcile Accounts d. Bank Statement 17. Which of the following statements are CORRECT? i. If the companys financial year starts on 1 September 2011 and ends on 31 August, 2012, its current financial year is 2012. ii. The report that enables you to view stock movements for each item is Item List (Summary), iii. The Banking Command Centre cannot be used to record money received for invoices created via Sales Command Centre, iv. An invoice can be changed to a quote or an order. a. i and iii. b. ii and iv. c. i, ii and iii. d. i, ii and iv. 18. In the event that a refund to customer is required in relation to the Credit Note issued, click the Pay Refund button at the . a. Bank Register. b. Sales Registers Returns and Debits Tab window. c. Sales Registers Returns and Credits Tab window. d. Settle Returns and Credits Tab window.  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 7 AC/SEP 2011/AIS280/CAC230 19. Which of the following account has the correct prefix number inShow MoreRelatedMonte Carlo Simulation218872 Words   |  876 Pagesstudents in ï ¬ nancial engineering, researchers interested in the application of Monte Carlo methods in ï ¬ nance, and practitioners implementing models in industry. This book has grown out of lecture notes I have used over several years at Columbia, for a semester at Princeton, and for a short course at Aarhus University. These classes have been attended by masters and doctoral students in engineering, the mathematical and physical sciences, and ï ¬ nance. 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In the case study, talks about a young person who have been admitted to the mental health unit, who is experiencing a serious stress and anxiety. The context in which an individual lives is of great importance on health status and quality of life. Health is maintained and improved through the advancement and application of health science and through the efforts and suitable lifestyle choices of the individual. According to the World Health Organisation, the main determinants of health include the social and economic environment, the physical environment, and the person s individual characteristics and behaviors. Having stress for a long period of time can lead anxiety disorders like phobias, obsessive compulsive disorder. It can also†¦show more content†¦Dines and Cribb(1993). The physical aspect of stress and anxiety could be: ï  ¶ Shacking ï  ¶ Sweating ï  ¶ Heart palpitation ï  ¶ Difficulty breathing ï  ¶ Muscle pain and body aches ï  ¶ Headache and feeling of tensions. The emotion aspect of stress and anxiety: ï  ¶ Sad ï  ¶ Irradiant ï  ¶ Scared ï  ¶ Suspicions ï  ¶ Tiredness ï  ¶ Fatigue Social aspect: ï  ¶ Improving and creating good network of people ï  ¶ Being able to adopt in society ï  ¶ ï  ¶ Avoiding deprived neighborhoods Physical health is connected to mental and emotional health. Taking care of our body is a powerful first step towards mental and emotional health. The mind and the body are linked. Improving physical health, in general can increase mental and emotional well-being. For example, exercise not only strengthens the heart and lungs, but also releases endorphins, powerful chemicals that energies and lift your mood. Furthermore, engaging activities in daily basis and choices you make affect the way a person would feel physically and emotionally. Getting enough sleep and rest is ideal in order to maintain good physical and mental wellbeing. Likewise, exercising will to relieve stress and anxiety while and lifting the mood. Personal behaviors: Encouraging the individual to fully take control of their health and choosing better

Bipolar Disorder Free Essays

Some people are more prone to either mania or depression, while others alternate equally between the two types of episodes. Some have frequent mood disruptions, while others experience only a few over a lifetime. There are four types of mood occurrences in bipolar disorder: mania, hypomania, depression, and mixed episodes. We will write a custom essay sample on Bipolar Disorder or any similar topic only for you Order Now Each type of bipolar disorder mood episode has a unique set of symptoms. Mania Symptoms In the manic phase of bipolar disorder, feelings of heightened energy, creativity, and euphoria are common. People experiencing a manic episode often talk a recklessly and profligately, scarcely sleep, and are hyperactive. They may also feel like they’re omnipotent, impregnable, or destined for prominence. Although mania inaugurates with delightful sensations, it has a tendency to spiral out of control. People often Denave uncontrollaDly aurlng a manic eplsoae: gamDllng away savlngs, engaging In inappropriate sexual activity, or making irrational business investments, for example. They may also become angry, irritable, and aggressive†picking fights, lashing out when others don’t go along with their plans, and blaming anyone who criticizes their behavior. Some even become delusional or start hearing voices. Depression Symptoms In the past, bipolar depression was amalgamated in with regular depression. But a mounting reservoir of research suggests that there are significant differences between the two, particularly when it comes to recommended treatments. Most people with bipolar depression are not helped by antidepressants. In fact, there is a risk that antidepressants can make bipolar disorder worse†triggering mania or hypomania, causing rapid cycling between mood states, or interfering with other mood stabilizing drugs. Despite many similarities, certain symptoms are more common in bipolar depression than in regular depression. For example, bipolar epression is more likely to involve irritability, guilt, unpredictable mood swings, and feelings of restlessness. People with bipolar depression also tend to move and speak slowly, sleep a lot, and gain weight. In addition, they are more likely to develop psychotic depression†a condition in which theyVe lost contact with reality†and to experience major disability in work and social functioning. TYPES There are several types of bipolar disorder; all involve episodes of depression and mania to a degree. They include bipolar l, bipolar II, cyclothymic disorder, mixed bipolar, and rapid-cycling bipolar disorder. Bipolar I Raging bipolar (l) is characterized by at least one full-blown manic episode lasting at least one week or any duration if hospitalization is required. This may include inflated self-esteem or grandiosity, decreased need for sleep, being more loquacious than usual, flight of ideas, distractibility, an increase in goal-oriented activity, and excessive involvement in hazardous activities. The symptoms are severe enough to disrupt the patient’s ability to work and socialize, and may require hospitalization to prevent harm to themselves or others. The patient may lose touch with reality to the point of being psychotic. The other option for raging bipolar is at least one â€Å"mixed† episode on the part of the patient. The DSM-IV is uncharacteristically vague as to what constitutes mixed, an accurate reflection of the confusion within the psychiatric profession. More tellingly, a mixed episode is almost impossible to explain to the public. One is literally â€Å"up† and â€Å"down† at the same time. Bipolar II Swinging bipolar (II) presumes at least one major depressive episode, plus at least one hypomanic episode over at least four days. The same characteristics as mania are evident, with the disturbance of mood observable by others; but, the episode is ot enough to disrupt normal functioning or necessitate hospitalization and there are no psychotic features. Those in a state of hypomania are typically the life of the party, the salesperson of the month and more often than not the best-selling author or Fortune 500 mover and shaker, which is why so many refuse to seek treatment. But the same condition can also turn on its victim, resulting in bad decision-making, social embarrassments, wrecked relationships and projects left unfinished. Rapid Cycling DSM-IV defines rapid cycling as the occurrence of at least 4 major depressive, manic, ypomanlc, or mlxea eplsoaes aurlng tne prevlous year In a patient wltn a Olagnosls of BP I or BP II. These episodes must be demarcated either by a partial or full remission of at least 2 months’ duration or by a switch to an episode of opposite polarity. Duration criteria for episodes are not waived, which means that each major depressive episode must last at least 2 weeks, each manic or mixed episode must last at least 1 week, and each hypomanic episode must last at least 4 days. Mixed Bipolar A mixed episode is not a disorder itself, but rather is a description of a component of a specific type of bipolar disorder. A mixed episode is defined by meeting the diagnostic criteria for both a manic episode as well as a major depressive episode nearly every day for at least a full week. Like most mental disorders, a mixed episode must be severe enough to cause distress or impairment in social, occupational, education or other important functioning and is not better accounted for by the physiological effects of substance use, or abuse, or a general medical condition. Cyclothymia Cyclothymia is a chronic bipolar disorder consisting of short periods of mild depression and short periods of hypomania, lasting a few days to a few weeks, eparated by short periods of normal mood. Individuals with cyclothymia are never liberated of symptoms of either depression or hypomania for more than two months at a time. In 1980 the classification of cyclothymia was changed in the DSM-IV from Personality Disorder to Mood Disorder. Though the above description portrays cyclothymia as a mild disorder, it is so only relative to the severity of Bipolar I and Bipolar II disorders. Cyclothymia can completely disrupt the life of an individual and create personal chaos. In their continual oscillation of mood, they never know from ne day to the next what to expect. TREATMENTS Bipolar disorder is being better understood each day. There is also ongoing research into its treatment. But successfully treating bipolar disorder can involve several medication trials, and it can take years to achieve remission. Even if remission is attained, recurrence is the rule † not the exception. It’s not uncommon for all first- line treatments to be exhausted. Common Treatments Lithium and the anticonvulsants lamotrigine and valproate are treatments for bipolar depression. They are mood stabilizers. For severely ill patients, lithium and an ntidepressant are sometimes used. A mood-stabilizing medication works on improving social interactions, mood, and behavior and is recommended for both treatment and prevention of bipolar mood states that swing from the lows of depression to the highs of hypomania or mania. According to the American Psychiatric Association (APA), lithium, lamotrigine, valproate, carbamazepine, and most atypical antipsychotic medications are approved by the FDA for treating one, or more, phases of bipolar disorder. Treatment Resistance There is no consensus among clinicians and researchers on one definition of reatment resistance. Generally, patients in an acute state, manic, depressed, or mixed, whose symptoms do not improve after at least two evidence-based medication trlals are conslaerea treatment-reslstant In researcn stu01es. In tne malntenance phase, patients are considered treatment-resistant if they continue cycling despite several adequate medication trials. In some studies additional criteria must be met in order to truly be considered treatment-resistant. These include functional measures of remission. Dr. Prakash Masand, psychiatrist and founder of Global How to cite Bipolar Disorder, Papers