Toys R Us Case Analysis Essay Example | Topics and Well Written Essays - 1500 words

Toys R Us Case Analysis - Essay Example So the company formed partnership with McDonalds which helped the firm to understand the business process which other companies follows for establishing its position in Japanese market. 80% of the company was owned by TRU and rest of the shares was owned by McDonalds of Japan. This partnership became very beneficial for TRU to start its business in Japan. TRU entered in Japanese market at the time of recession. The people of that country at were focusing of low priced products. For this reason the company introduced a catchy tagline for attracting customers in its stores. TRU provided discounts on its various products and maintained a good quality. The tagline of TRU in Japan focused on the low price and quality of its products. This helped the company to become popular among the Japanese people. By this even TRU was successful in establishing its position in the market of Japan. It also helped the company to create its customer base in that country. For expanding its business into Japan TRU had to set up stores in different parts of the country. The company required 3000sq ft area for establishing its retail stores. But according to the law of Japan government establishment of large retail stores were prohibited. The company TRU was able to change this law of Japan. The company opened its store of 3000sq ft in Japan in 1991. Soon the company opened its many other toy stores in different parts of this country. Therefore for establishing its business TRU changed the one of the government laws of Japan. TRU improved some of its internal factors for launching its business in Japan. The company introduced export managers in its business system for analyzing and evaluating the market of Japan. It helped the company to get a qualitative and quantitative idea about Japanese market for establishing its business. The organization teamed up with McDonalds of Japan for evaluating its new business environment. It helped the company to